Parent Perspective

Parent Perspective is a documentary-style admissions campaign I produced, assistant directed, and edited through Roundhouse Creative Studio for Eckerd College. Final pre-interviews weren't locked until the week of the shoot, so I built the production schedule in a crunch around five families across two shoot days, juggling interview timing, campus locations, BROLL, lighting conditions, and crew logistics. On set, I stepped into the Director role while still carrying Producer duties. In post, the work shifted to weaving a cohesive emotional throughline across families with genuinely different backgrounds, while preserving the authenticity of unscripted, in-the-the-moment campus footage. The final campaign became part of Eckerd's admissions outreach to undecided families.