Parent Perspective

Parent Perspective is a documentary-style admissions campaign I produced, assistant directed, and edited through Roundhouse Creative Studio for Eckerd College, designed to reach families navigating a compressed financial aid decision window. The project came together under a tight timeline, with final pre-interviews not completed until the week of the shoot. The entire production schedule was built from scratch around five families across two shoot days, each with limited and competing availability. Balancing interview timing, campus locations, BROLL, light, and crew logistics was as much the job as the filmmaking itself.

On set, I filled in as the Director while balancing Producer responsibilities. In post, the editorial challenge was finding a cohesive emotional throughline across families with genuinely different backgrounds and perspectives, without losing the authenticity of immersive action moments on campus. The final campaign became part of Eckerd's admissions outreach to undecided families.